15.09 Roberta Biagi Boutique
The development of the new concept for the new boutique of the fashion house “Roberta Biagi” starts from the idea of taking care of the customer in a calm and reflective atmosphere, safe from the city
hustle. The material and color palette has been carefully to chose to let the customers feel at ease while being guided and invited by architecture in purchasing the right product. The physical character of the stores have allowed a certain recognition of the company’s identity and contributed to the diffusion of the idea of luxury inherent to “Roberta Biagi” products.
︎
The development of the new concept for the new boutique of the fashion house “Roberta Biagi” starts from the idea of taking care of the customer in a calm and reflective atmosphere, safe from the city
hustle. The material and color palette has been carefully to chose to let the customers feel at ease while being guided and invited by architecture in purchasing the right product. The physical character of the stores have allowed a certain recognition of the company’s identity and contributed to the diffusion of the idea of luxury inherent to “Roberta Biagi” products.
Locations: Arese, Milano, Firenze, Caserta, Napoli, Sorrento, Messina, Enna, Catania
Year: 2015 - 2019
Status: Realized
Collaborators: Emanuele Cicatiello, Francesco Peirce, Jessica Silente
︎
